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Wednesday, April 29, 2009    
   
 

PR in a Down Economy: Secret Strategies For Success (a PRSA & Churchill Club Event!)

   
 

Speakers:
Steve Astle, Vice President of Corporate Communications, FICO
Mark Hampton, CEO, Blanc & Otus
Karen Kahn, Vice President Global Communications, Sun Microsystems
Andy Lark, Vice President, Dell
Aarti Shah, Bureau Chief, PR Week
Peter Shankman, Founder, Help a Reporter Out & HARO; Author Can We Do That?!: Outrageous PR Stunts That Work and Why Your Company Needs Them

Moderator:
Sam Whitmore, Founder, Sam Whitmore's Survey

   
  RESEARCH SHOWS…Public relations is the most cost-effective way to drive sales, revenues and brand value. It also delivers the highest return on investment. That’s why during an economic downturn, it is more important than ever to grab market share as competitors retreat and maintain critical visibility. The sad fact, however, is that not everyone who authorizes or influences PR budgets and headcount always understands its value in tough times. So, we are left searching for ways to do great things for our companies with fewer resources. How can it be done? Here’s a chance to learn what to do, straight from the pros.

Co-produced by:



This event will provide meaningful ways to thrive—not just survive—and provide clear strategies and tactics that work.

Learn how to:
•  Meet and exceed the expectations of executives and audiences, despite dwindling resources;
•  Use social media and creative programs to break through a tough market...and out of doom-and-gloom headlines;
•  Adapt to the changed climate, re-prioritize and re-program your organization for SUCCESS by maximizing the impact of your PR!

As White House Chief of Staff Rahm Emanuel has said, “Let’s not let a serious crisis go to waste.” Seize this moment by focusing relentlessly on impact and value, and emerge from 2009 in a much stronger position. An amazing line-up of speakers will share proven strategies that work…
•  Steve Astle, Vice President of Corporate Communications, FICO
•  Mark Hampton, President and CEO, Blanc & Otus
•  Karen Kahn, Vice President of Global Communications, Sun Microsystems
•  Andy Lark, Vice President of Large Enterprise Marketing and Online, Dell
•  Aarti Shah, Bureau Chief, PR Wk
Peter Shankman, Founder of Help a Reporter Out / HARO and Author “Can We Do That?!: Outrageous PR Stunts That Work And Why Your Company Needs Them”

Event will be moderated by…
Sam Whitmore, Founder of Sam Whitmore’s Media Survey / SWMS

Register today! Seating is limited.

ATTENTION CORPORATE MEMBERS!
Corporate passes will not be accepted for this partnered event.
   
   
   
 

Location:
Michael's at Shoreline
2960 N. Shoreline Blvd.
Mountain View, CA 94043

   
 

 
 
 
           
 
 
 
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